The Departure Lounge
The Departure Lounge create bespoke events using world-class artistic talent, born from over 20 years’ experience at the forefront of the performing arts world.
The Departure Lounge create bespoke events using world-class artistic talent, born from over 20 years’ experience at the forefront of the performing arts world.
I was tasked with creating a brand that married the centuries old theatrical tradition of spectacle and wonder with a very contemporary, modern feel.
I began by researching the roots of theatrical performance and put together a mood board centred on the Paris Exposition and the golden age of magic. I chose a logotype which reflected the serif lettering from the period while combining the words in a contemporary, playful manner.
The final identity respects the history of the theatrical arts while very much embracing the present.
