Echo Geo

Echo Geo is an oil and gas consultancy made up of a well established team from the geoscience industry.

Echo Geo showcase
New York-based Project Exponential brings together artists, professionals and entrepreneurs on an invitation-only basis to form relationships where meaningful work can flourish.

The brief

As a startup in an extremely competitive industry, Echo Geo wanted to hit the ground running with a visual identity that felt human, professional and above all different from the competition.

The brand needed not only to establish the company and foster growth but to reflect who they are and their approach to their work. The process covered logo development, stationery, a website and an identity system that could be further applied to key elements as the business grew.

Brand guidelines

The site

Project Exponential showcase
Project Exponential showcase

Service icons

Project Exponential showcase
Project Exponential showcase

Results

Wave echoes form the core of the logo and represent the technique they use to gather data. The wave half circles at the centre were carried through by creating a bespoke font based on AvantGarde-Demi. The colour palette is inspired by the sea which plays a large role in the business. 

The website uses a visual content management system which means they can update and edit simply by clicking on elements on the page. It features a number of custom elements including an interactive map and draggable comparison sliders.

Client says

Michelle Welsch
“I have worked with David recently on both branding for my start-up and on website design and marketing material. He is engaging, creative and very professional. He takes time to understand the business and is excellent at coming up with ideas that I would never have considered! I would highly recommend David and Brightspark Creative to anyone.”
Rich Hiney, Managing Director

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