HMC
HMC is a Medical Sales and Marketing consultancy that helps life science, biotechnology and pharmaceutical SMEs commercialise novel healthcare products and grow global revenue streams.
HMC is a Medical Sales and Marketing consultancy that helps life science, biotechnology and pharmaceutical SMEs commercialise novel healthcare products and grow global revenue streams.
The CEO of HMC Marketing, Helen McCormack, was clear that she wanted her brand to be different. In such a competitive market it was important to stand out from the corporate crowd.
This was to be the jumping off point for the brand extension over the website, medical packaging and corporate literature.
The colour palette, established by the logo, was used to develop a site design that was clean, minimal and with a strong graphical edge. Subtle animations draw the users’ attention to key areas and an uncomplicated UI provides intuitive navigation.
Feedback for the site from the client and from their own clients has been hugely positive.