Mynewsdesk
Mynewsdesk is an all-in-one brand newsroom and multimedia public relations platform. Founded in 2003, it is a leading pioneer in the market.
Mynewsdesk is an all-in-one brand newsroom and multimedia public relations platform. Founded in 2003, it is a leading pioneer in the market.
With a Stockholm HQ and offices all across Europe, Mynewsdesk felt their
branding and communications had become diluted and would benefit from a
refresh. I was briefed to build on the strongest aspects of their
existing brand (including a red gimp company mascot!) and develop a
single, focused, distinctive style.
This process was to develop organically during the design of several
elements, including the Global Newsroom Report, the Guardian Changing
Media Summit, presentations, infographics and a variety of print and
online ads.
Design of a report written by digital media consultant Jon Bernstein, formerly of New Statesman and Channel 4 News.
The original colour palette included various shades of red and a
complementary secondary palette. As a result of the branding refocus
this was simplified to leave a single, distinctive red to be used across
all communications. Photography further reinforced the use of red and
built on the playful, irreverent tone of voice.
The Mynewsdesk identity became sharper, more easily identifiable and helped visually unify the organisation.
